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In addition, the determination of discount promos will encourage consumers to make purchases in large quantities and become a promotional event for free word of mouth.įurthermore, here are the kinds of discounts that you often encounter, which are as follows:
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However, this is not true if the seller is able to understand his business well and knows how to calculate discounts correctly. If we think at first glance, setting a discount might look detrimental on the seller's side because it can reduce the range of profits that business owners will get.
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Discounts themselves have been divided into various types whose purpose is to increase consumer buying interest and increase business profits. In general, the meaning of discount is not only about reducing the normal price so that the finished product is cheaper. For example, buy 3 get 1 free promo, spend a minimum of IDR 200 thousand to get a special bonus, purchase a bundling package, and so on. In other words, buyers will get a discount if they meet certain purchase conditions imposed by the business owner.
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According to him, discounts are price reductions that have been set for certain customers who are able to meet all certain requirements that have been set by the seller. The main meaning of the notion of discount according to Suhardi Sigit may be almost the same as the previous definitions. For example, ordering goods in a certain amount, inviting others to use a service, and other similar examples. In other words, customers will benefit after providing benefits to the seller through purchasing activities. In other words, the business owner will give a 'reaction' in the form of a special price offer to customers who carry out certain purchasing activities.įor example, paying bills early, buying goods in bulk, and so on.įurthermore, Tjiptono's opinion regarding the definition of discount is giving a discount to the buyer as a form of appreciation because a customer has carried out certain purchasing activities that are considered profitable for the seller. The definition of discount according to Kotler is an adjustment of the basic price in order to give an award to the customer. Before crawling into the discussion of how to calculate discounts, here are the definitions of discounts according to experts' opinions, which are as follows: In addition to price reductions, the definition of discount also has various other meanings based on the opinion of experts. How come? Prospective consumers will be able to have goods at a lower price than the usual price. It is undeniable, this price reduction is a powerful attraction to attract consumers' buying interest in the goods and services that sellers offer. In a sense, a discount is a reduction in the recorded price imposed by the seller to the consumer who wants to buy a product. For more details, please read the review of this article carefully and to the end. You need to remember that setting a discount promo will be a way of bringing profits to the business if it is managed in the right way and calculated with the right formula.īefore moving on to a discussion regarding discount calculation, it never hurts to understand what a discount is and its types.